Small Business Marketing To Grow Your Business

When you begin your guerrilla marketing campaign the best place to start is to start with a seven sentence marketing plan. This will make your focus razor sharp. I find that when you write a marketing plan you get to know your product or service from a different angle. You actually stop and work out what you have many more advantages over your competition than you previously thought. Sometimes, you even realize that your plan is not strong enough and needs further work. Either way, this is where you start.

The seven questions are:

  1. What is the specific purpose of my marketing plan?
  2. What is your niche market?
  3. What is your target audience?
  4. What is your identity?
  5. What marketing weapons will you use?
  6. What is my competitive advantage?
  7. What will be your marketing spend as a percentage of your sales?

Once again, what does it cost you? Nothing. You see there are 2 kinds of business people in the world. The business owner who just complains all the time and when they are busy they are happy, telling the whole world how busy they are and when they are quiet they blame the economy, their staff, the landlord, the customers, everyone is to blame but the business owner. This person WAITS for things to happen. The other business owner plans, thinks, dreams, ponders and always looks for a better way, even the smallest thing that can improve their business. They MAKE things happen. A marketing plan will help your small business grow and give it direction versus just running with it.