My Small Business Journey (Part 7)

The biggest lesson I have learned this year is that when you are running a business you are always looking at gaining that edge. Little things that you can refine and do better. Answer the phone after 3 things and smiling when you answer, being pleasant and listening to customers instead of selling to them in a forceful way, cleaning up your store, doing a makeover of your website, writing a blog, sending out a press release to let the world know about you. This will be the case for as long as you have your business whether it is a start up or has been around for 50 years.

Before you do these things however you need a cornerstone and the fact is plain and simple, you cannot do all of this by yourself. Let me give you an example. I went through my website the other day and broke it down piece by piece to see who helped me put it together. Here is what I came up with.

Each item below was created by a separate company. I wanted the best and as I mentioned before not many companies do lots of things well so I had a combination as I wanted the best in each field. When my site goes live, I want it to look like an authority site, not some rubbish done by an amateur.

Each item was done by a different company

  1. Website
  2. Logo
  3. E-mail marketing
  4. Sales funnel
  5. Copy writing
  6. Social Media set up
  7. Content writing
  8. Video
  9. Landing page
  10. Google AdWords set up
  11. 11. Article submission

I could go on and on. I know what I am doing, NOW that is. Painfully I had to guess and call and pray and make mistakes. You don’t need to endure this pain. You will be shown once and for all what the blueprint is for running a successful business online and offline.