Anthony Khoury

Aspiring entrepreneur and marketer. Loves building start ups and small business in general. Just released a book called The Beach Bum Millionaire: How to build a Million Dollar Business The Lazy Way

How did you come up with the idea for your business?

My father was obsessed with hard work. I rebelled and we clashed alot. I ended up walking away from the family business and started a business online in 2003. I decided to write a book on what I saw as the pitfalls in small business and what I had learned over the last 10 years. My message was that you could build a million dollar business without killing yourself.

What does a normal day look like for you?

Wake up, cardio, walk on the beach. I always aim to complete my biggest goal for the day in the morning then I perform daily tasks and duties. Afternoon is seeing small business owners, networking and talking to key contacts. Off to the gym and relax in the evening.

If you had to start from scratch, how would you create fast BUZZ and spread the word about your product or service?

I would network with top bloggers, use Guerrilla Marketing Weapons, find a good PR person, facebook ads, use affiliates mailing lists, write a book.

Why does the world need your product or business?

My book is very personal, no BS, unfiltered, it explains exactly what it takes to start a business from zero. Real life examples of what I did, what worked, what didn’t work. Most books you read you try and come away with a few ideas. I wanted the reader to come away with 50.

What emerging trend do you think has the greatest potential to reshape the way we do business in the next 1 – 2 years?

For me personally it is mobile marketing. I don’t think Australia has grasped this as much as they should. The open rate on SMS messaging is breathtaking compared to e-mail marketing and direct mail.

What are your ‘must have’ apps and favourite online tools/resources?

My favourite app is card munch where I can take prospects details by simply scanning their business card. Great at networking events. Favourite tool is Infusion soft. This platform does absolutely everything from CRM to sales funnels. Couldn’t live without it.

What book(s) would you recommend for ASPIRE readers and why?

I would say the E Myth by Michael Gerber. This book changed my life literally. No matter how small or big your business is, it must be able to run without you. Once you have achieved that level, you are a super start in my book. Being an entrepreneur for me is about freedom as well as success. Too many people get caught up in the day to day and forget that a business is about creating a lifestyle, not to work 80 hours a week.

What’s the best advice you have ever been given?

“Don’t sign anything until you show your lawyer”

This bit if advice saved my life in more ways than one.

What do you ASPIRE to in business and in life? 

I have sold products and services my whole life and never got any real satisfaction out of it. My goal now is to help small business owners and entrepreneurs build million dollar businesses no matter what business they are in. My goal in life is to keep changing the goal posts. No matter what I achieve or how hard I work, I know I can go harder. That’s what makes small business so exciting. You never know where you will end up.