Archive for November, 2013

Effective Guerrilla Marketing Strategy – How To Position Yourself Better By Means Of Backlinks

Sunday, November 10th, 2013

Anyone who possesses a blog or website would want to make use of an effective guerrilla marketing strategy that involves backlinks to get themselves recognized as expert marketers. As a result, you may be keen to discover how backlinks can improve the ranking of your site or blog.

 

The whole purpose of backlinks is to attract prospects to your site or blog once they came across a comment or post made by you. It is just another way of networking where your customers are not even aware of it. Why all the hype about backlinking. Learn more about it in our next section.

 

Why are Backlinks So Important

 

Backlinks serve to get any webmaster or blog owner to rank higher with regards to page rank. It is crucial for website owners to attract a quality backlink as it could either count in their favour or against them as far as getting top quality traffic is concerned. It goes to show how guerrilla marketers reason. They will do what it takes to rank higher on the search engines. There is no need to splash around a lot of cash to achieve this. All it takes is time and patience.

 

We looked at some useful ways on how to get backlinks that actually means something

 

Natural Back linking

 

You must guard against making use of automated tools where you would rake in 1000s of backlinks in a short space of time. This is not how guerrilla marketing works. Besides, Google loves natural backlinks. Do not fall for schemes where you get to submit posts to thousand of sites as this will bite you in the back and get you banned by Google.

 

How many Backlinks do You Have?

 

Make an effort to find out how many backlinks you have. This will ensure you know what authority you have in the world wide web universe. You could use Open Site Explore or SeoMoz for this.

 

Utilising Forums to Get Backlinks

 

Forums are a great way to obtain quality backlinks. Not only will it serve to improve your visibility on the search engines, but you stand a very good chance of improving your page rank. It is another form of networking as you would be sharing points that are related to what you have to offer. This way your blog or site will automatically become a backlink. How cool is that for an effective guerrilla marketing strategy?

 

As long as you remember to comment regularly and actively get involved in discussiont that relates to your niche. It is one of the best ways to drive good traffic and backlinks that would mean something.

 

More marketers than ever before realize the importance of FREE guerrilla marketing tactics to get your business the recognition it deserves. One should therefore never undermine the power blogging has to help you obtain high quality backlinks.

 

Backlinks are an excellent way to attract more traffic. Having said that, it is really about where they come from that makes a difference.

 

One way to get the best backlinks is through posting legitimate comments on blogs that rank high or blogs within your niche. This way you get to post your link which in turn serves as your backlink.

 

People who find your comments valuable and informative will most likely head over to your website. This is how guerrilla marketers would go about leveraging the power of backlinks.

What To Look For In A Quality Online Marketing Course?

Friday, November 8th, 2013

The market place is currently inundated with thousands of online marketing course offerings that will leave the prospective client with nothing tangible that they can apply in their daily and routine business activities. There are however a select few that is designed by individuals that has achieved success in their own careers and make tools available to their clients to improve their skills and business practices dramatically. When investigating these online courses the client is well advised to research the author and his achievements before enrolling.

 

A great online marketing course written by a successful and published author is the guerrilla marketing course on types of marketing tools and skills that the business owner can apply in his own enterprises to grow his business. The author and presenter of the course will show the entrepreneur how to attract new clients and the required strategies needed to improve the effectiveness and service to their client base.

 

The online marketing course is designed for the use of internet marketing as the new tool in expanding a business into a huge and effective business conglomerate by following their simple and easy to use proven strategies. The business environment has changed so dramatically over the last decade that the skills offered at universities in marketing and business degrees has become obsolete.  Their value has diminished considerably as the skills taught have not kept pace with the new and exciting world opened by the advent of internet marketing.

 

The internet is a life medium and only a realistic online marketing course can keep the entrepreneur abreast of changes happening every second of the day. Enrolling on a course where the staff is active in internet marketing and has the track record to prove this can change the whole image and mission of the organisation that is ready to adopt these strategies into their own business environment. Having their experience and skills available as part of the course to discuss unique problems add value to the course.

 

The current financial climate has deteriorate over the past few years and the information gained from a top quality online marketing course and the latest strategies to improve your marketing share is vital for the future growth of a company. This is the best investment any organisation or individual can make to ensure they keep pace with the high technological strategies of internet marketing. Internet marketing will enable the entrepreneur to widen his client base and exposure of his products or services to an international market.

What Is The Three Biggest Mistakes An Online Marketing Course Will Highlight?

Friday, November 8th, 2013

Marketing ideas that can be used in most businesses and is the core of a quality online marketing course. The effective online marketing course that is presented by experienced business entrepreneurs can highlight certain mistakes that are present in most companies and their marketing strategies. By using their past experience and having made the same mistakes this advice can help the participant in avoiding or improving the areas that is important.

 

The biggest problem that an online marketing course has identified in most participants it that entrepreneurs will prematurely abandon a great concept or idea after having invested large amounts of capital and energy into it. The online marketing course will teach the participants that repetition is the only way to get your message across to the clients. The mistake that most companies and marketing people make is to look at initial results and based on that may cancel the campaign. Ending a campaign prematurely will leave the marketing specialist without prove of failure or success.

 

The second important factor that an online marketing course will emphasize to the participants is the fact that most companies use to few tactics to generate new leads to grow their business. The suggested method is to find as many different avenues as possible to explore and use for the expansion of your client base. Companies or entrepreneurs must constantly evaluate the marketing ideas and strategies to keep abreast of the developments and changes in the market.

 

The last mistake that an online marketing course will identify as not being utilised correctly is the incorrect deployment of their strategies into areas that is unproductive and fails to yield profits to the business. When spending revenue on a strategy or marketing campaign the results that the strategy deliver must be measureable and must contribute to the profitability of the business. The employment of new tactics should only be considered once the existing tactics id working favourably for the company and yielding the desired results.

 

In summarising the advantages and benefits that an online marketing course can offer their participants the above three areas needs to be honestly and critically evaluated by the business owner. The entrepreneur on recognising the areas that need change or adjustment will see the immediate and drastic results this will make in the profitability of the enterprise.

 

The effective marketing strategies must be measurable and after running its course a decision on its effectiveness must be taken by the business owner.

 

What Is The Advantages Of An Online Marketing Course?

Friday, November 8th, 2013

The advantages of an online marketing course lie in the fact that the course presenter is imparting knowledge and skills to the participants that can be applied in a practical way. The presenter has designed the effective online marketing course to help the participants avoid the mistakes and pitfalls that he has managed to overcome in building a successful business.

 

Most entrepreneurs doing an online marketing course has attended some form of formal tertiary education and afterwards realised that most of the material studied was outdated and totally impractical in the fast moving business climate. The presenter and author of an effective marketing course having being exposed to various business ventures that was successful can educated and lead the participants to achieve success.

 

When doing an online marketing course the participant is free to manage his organisation and at the same time start implementing the strategies learned on the course without being away from the office. The pace of the online course can be structures to coincide with the schedule of the participant.  During the online course the participant can experiment with the material received and the opportunity exist to share some ideas with fellow participants and the course presenter and staff. This exchange of ideas is a great benefit that could lead to increased value and functionality of the online course to the participants.

 

The strategy that is presented by experience and accomplished presenters of the online marketing course is ideas that the presenter has formulated through experience in their own enterprises.  Some of the strategies presented on the online marketing course is revolutionary and the unfortunate things is that formal tertiary training does not present this to their students. The online courses are also the domain of individuals that has put these new and revolutionary different strategies to work in their personal business ventures and has proved their use and effectiveness.

 

The benefit that an online marketing course can offer the organisation is that this can be used as additional training to improve the skills of the employees whilst improving the effectiveness of the marketing strategies of the organisation. Exposure to new ideas and concepts in modern marketing can improve both the profitability and growth of the company. Internet marketing is a new and exciting concept that some of the older and more settled organisations can use to increase their market share and also expansion into related products and services.

 

What Can The Experience Of An Online Marketing Course Presenter Have On Its Effectiveness?

Friday, November 8th, 2013

Because of the mass of courses and online courses available in various disciplines on the internet the credibility and track record of the online marketing course presenter will have to be impeccable. The organisation or individual seeking to broaden their knowledge and use of modern strategies and techniques must be assured that the knowledge gained will benefit their enterprise. This makes the past successes of the presenter the focal point in the decision to invest both money and time into doing an online course.

 

The experience that the online marketing course is going to share with the participants must be advice and strategies that the presenter has used to improve the profitability of his company. The strategies that are presented must further be practical and the various advantages of using these strategies must convince the participants that it could be easily implemented in their respective businesses.

 

When the presenter of the online marketing course is an individual that has published a textbook or papers on the subject this will make acceptance of the credentials and the course easier to market. The image that the presenter will give to his audience when presenting the course is extremely important and participants demand that the presenter is capable of delivering the facts in a clear and simple way. The presenter must further be able to captivate his audience with the material and present proof of its effectiveness.

 

The content of the online marketing course must reflect the experience of the presenter as an entrepreneur that has managed and started a number of high profile businesses using these strategies. The businesses of the presenter should further prove that his experience and use of the strategies in not restricted to certain industries or products. The wider the field that these strategies can be used in the better the acceptance in the market will be.

 

The most important factor that participants of an online marketing course will demand is that the strategies is tested by the presenter over a number of years and in different situations. During the course the presenter should proving the facts in a way that the students can relate to and understand. This implies the some technical terms may require explanations to old school participants new to this concept of marketing.

 

Internet marketing for many entrepreneurs is still a foreign concept and although many have started moving their marketing campaigns in this direction they acknowledge that online courses can increase their understanding of this concept.

The Effective Marketing Plan That An Online Marketing Course Will Suggest

Friday, November 8th, 2013

The creation of an easy simple marketing plan is the vital component an online marketing course will teach their students. This document should be short and the staff must be able to understand the mission of the company and what the plan serves to accomplice. The best marketing plan that will work in most organisations and enterprises consist of seven parts and this will form the back bone of the marketing plan for immediate and future use.

 

The online marketing course will determine in its marketing plan what the purpose of the campaign is going to be. The campaign must clearly outline what it wants to achieve with the message and what the response of the audience to the message should be. How the clients will react to the message is important to the success of the marketing effort. The plan must further outline what the target market for the marketing campaign is and whether this target market is reached with the message. The marketing plan must be very specific as to the exact market they are aiming the campaign at.

 

The next vital component that the online marketing course is going to teach their students is the methods or media that is going to be utilized to reach this target market. Is the campaign going to use the main media or is the campaign strategy geared for less expensive campaigns such as bumper stickers. The course will further suggest that the most effective ways involve at least thirty or more different tactics to ensure an effective campaign. The campaign must outline the benefits that the organisation will offer their clients as opposed to use a competitor. Benefits to the client are extremely important and must be stressed in the campaign.

 

The culture of the company is a factor that is stressed in an online marketing course as this determines what the client will experience during their business dealings with your company and its staff members. The experience that the client takes away with them after a business transaction is vital as this is the memory they will have of the experience and how they were treated.

 

The last item that an online marketing course will teach is that a good and well prepared marketing plan must clearly define the budget allocated for that purpose. This expenditure in marketing must be either in a percentage of sales or a fixed amount per year that is budgeted for. Staying and spending this budget is important to ensure constant exposure to the market and must grow in relation to the sales of the company.

How To Learn All There Is To Know About Guerrilla Marketing

Wednesday, November 6th, 2013

Marketers live and die by being able to sell their services or products successfully online or offline. Unless, you happen to be one of the lucky few who can afford to pay for top of the range marketing services or marketing agency, you have to be your own best marketer. This is where guerrilla marketing comes in. Through making use of a host of innovative marketing strategies and tools, you can virtually market for free or at a low cost.

 

When talking about being a guerrilla marketer, we are not saying you need to go around and pester everyone around you. The way to do this is to come across as naturally and professionally as possible. Your main aim should be to gain exposure and attract buzz along the way. This type of marketing is especially suited to small businesses who struggle with limited advertising funds.

 

There are however a few essential skills that a guerrilla marketer need to display when wanting to learn how guerrilla marketing may help them.

 

Essentials Skills Every Guerrilla Marketer Need to Know

 

One of the areas where you could successful live out your skills as marketer would be as a blogger. You will soon be seen as an expert in your particular field of interest. After all, not everyone knows what they should know when starting out as a guerrilla marketer. You might have to hire a designer to ensure your blog come across as professional. The graphics and photos can be uploaded from places like stock photo for a minimum fee.

 

Networking or collaborating with others is another way to become successful in marketing your services or products. You may want to offer to do a guest post on someone else’s blog. This way you will be able to reach a wider audience and get to attract more visitors to your site or blog.

 

If you are in the service business, it might be a good idea to offer your services on various freelance job sites like Elance or other well-known sites. When you do your profile on these sites you could easily link to your blog or site where potential customers are able to contact you personally. It is certainly one of the more effective and free ways to practice effective guerrilla marketing techniques.

 

Most business people would carry a business card with them. This is something you could do too. But be careful in not overselling yourself on your business card. You need to keep it simple. All you really need is your name, your email address and the service you provide. Sometimes less is more effective.

 

The most popular form of learning how to practice your guerrilla marketing skills would be to perfect your email skills. You could draw up a short and powerful pitch about yourself and your services. One or two paragraphs will do. Again, you want to come across as professional and not be seen as a spammer. You could even offer your prospects a link or two so they can see your work. It is all part and parcel of how to learn guerrilla marketing.

 

Creating an Interest In Your Brand is a Very Effective Guerrilla Marketing Strategy

Tuesday, November 5th, 2013

It is best to analyze how brand awareness as a guerrilla marketing technique can contribute to your brand being recognized by prospective customers. When you look at your brand and how it may influence people either in a positive or negative way, note that as a company or business, you are up against companies who offer the same type of services or products you currently have. They may already have created an awareness of their particular brand through using social media such as Facebook.

 

As a matter of interest 84% of respondents visit Facebook, and more than 58% visit it on a daily basis. YouTube use is also high; 86% of respondents visit it, but daily use is lower, at 29%. Twitter has a 45% visitation rate, and 22% of respondents use it at least daily. In fact, if Facebook was a country, it would the third largest one in the world. While social media is significant, it’s not enough on its own to get your message across. People who advocate your brand are needed. Brand awareness proves to be a very powerful guerrilla marketing strategy as well as influential in getting your message out to targeted buyers.

 

How Fans May Prove To Have More Influence in Creating an Awareness of Your Brand

 

It has been said that fans of yours are three to four times more likely to recommend a particular brand online which will give your brand more exposure than just relying on the influence your product or service will have on its own. A fan is someone who used your product or service and are now actively promoting it without being compensated for it.

 

So, when considering using fans of yours to advocate your brand, you may want to look at more effective guerrilla marketing tactics you can use to curate more than twice as many communications about your particular brand than what would normally be possible. What is very useful, is that they could write meaningful content that will be shared on sites that are highly visible.

 

In the info media world that forms part of guerrilla marketing, online sharing is even more powerful due to the ease and comfort with which internet users get to share their experiences they had with a particular brand with their friends and family. This will more than likely give businesses a fighting chance against their competition.

 

How Advocates for Your Brand Are Great information Providers

 

There are three kinds of people who make social movements possible: salespeople, connectors, and maven. Now, fans of your brand can be seen as both a maven and a connector. They just love connecting people with interests similar to theirs. They are great information providers as can be seen from recent studies conducted. Advocates of your brand are 70% more likely seen as a reliable source of information. They are also 50% more likely to create valuable social media content to influence future purchases.

 

What is more, is that they thrive on recognition and insider information from companies or businesses. Certainly, there is no mistaking that any business or company would be foolish not to use the powerful influence an advocate of their brand will have on people.

How To Build A List As Guerrilla Marketer Through E-media

Monday, November 4th, 2013

Most online business owners are crippled technologically as they are clueless about list building techniques using e-media. Some of them do not even know how to create a squeeze page which is one of the main list building techniques used to get subscribers on your list. But, what if you were shown by a seasoned guerrilla marketer how to pull this off.

 

List Building Strategies That Works

 

Here are some innovative ways that will demonstrate how to build a list as guerrilla marketer by means of e-media:

 

  1. Squeeze Pages – One of the best ways to boost your list building strategies is to create highly effective squeeze pages as a means to attract visitors to your services or products that are on your website. A squeeze page is also a landing page to solicit or get visitors to give you their name and email addresses. They will then become subscribers of you.

 

  1. Free Gift of Value – Giving people who visit your website something that they would perceive as valuable is crucial to get them to subscribe to your list. It can be anything from eBooks, 25 page e-report on a topic of interest to them, podcast, or even free software that could be making them money. The point we are trying to make is that you need to have a good converting offer when making use of squeeze pages.

 

  1. Auto Responders – A good list building course will show you that you need a very good auto responder such as AWeber or even Get Response in order to follow through with your offer by making use of campaigns. Both these are highly recommended by top internet marketers due to the ease of using the various tools provided by them. Besides, companies like AWeber and Get Response make you look professional which in turn will help you build trust with your subscribers. They will see you as an expert and would willingly join your list.

 

  1. Create a Sales Funnel – The sole purpose of the sales funnel is to nurture your best customers or subscribers. It acts like a filter where you get to filter out any mismatches to what you have to offer. You are therefore zoning into your target market through identifying consumers who are ultra-responsive to what you have to offer. They key point to remember here is that you need to plan the processes involved in creating a super optimized sales funnel.

 

  1. Solo Ads – These are very cheap and effective guerrilla marketing tools to help you build your list with. Here you make use of an ad that goes out to your subscriber list. Someone who already have a credible list will transfer their authority over their list to you. They will therefore recommend your product or services to their list. This way you become a credible expert. The best source of traffic would be recommended traffic which is what Solo Ads will help you accomplish.

 

These are just some of the ways you as guerrilla marketer can become successful and attract targeted visitors to what you have to offer.

How Guerrilla Marketing And SEO Will Get You Found On Google

Monday, November 4th, 2013

It is marketers dream to be found on Google. Especially if it can be on either the second page or first page. You want people to find your website and you heard that you need to make use of SEO and guerrilla marketing tactics that involves a good copywriting ability, and things like PPC (Pay Per Click), CPA (Cost Per Action), email marketing, article marketing, etc. It will certainly be a very good idea to do what guerrilla marketers do who make use of their writing ability and outsourcing skills to get them on the first page of Google.

 

Guerrilla Marketing Tools that Helps to Attract Targeted Visitors

 

Advertising your business is just as important. There are several ways to advertise your business online, and getting your web design right to draw targeted visitors forms a very important part of you guerrilla marketing warfare and SEO. Capitalizing on the expertise of seasoned guerrilla marketers is one way to make it to the first pages of Google.

 

Once you made an effort to get your web design up to scratch, you need to devote time in sourcing optimal keywords so that potential visitors may find you on the search engines. To help you in your guerrilla marketing efforts, you could use keyword tools such as WordTracker so you can locate targeted keywords for your particular niche or offering.

 

Part of being a guerrilla marketer involves making use of effective headline copy, then utilize your writing abilities to create an informative piece that has relevance to your product or service for distribution to various article directories. You are in effecting focusing on getting good traffic to your site.

 

SEO – The Importance of Getting It Right

 

It involves a lot of sweat and tears to get your guerrilla marketing tactics to work, and there is a special science to getting SEO right which involves getting your web design right with content that is optimized with the right keywords and links that are strategically placed within your article.

 

Good content coupled with an attractive headline copy will instill trust in any visitor who lands on your website. It is also a great way to establish a good relationship with other webmasters and bloggers who will link back to your site without you having to ask them to do so.

 

As guerrilla marketer you should focus on ways to add more pages and more content to your website so that it adds value to the life of your customers. This is due to search engines viewing bigger websites as more reliable and prestigious. This is what guerrilla marketing is all about. You must look at every conceivable avenue to direct you to find ways to make the most out of your marketing warfare, so that you have all the right tools to get you on Google.