Archive for October, 2013

What You Can Expect From Guerrilla Marketers

Monday, October 14th, 2013

Guerrilla marketing is a kind of in your face type of marketing where marketer would rely on either word of mouth or viral marketing to get the word out about their products or services. This form of marketing often catches people unawares as it pops in places where one would least expect it. You will find that guerrilla marketer manages to make an impression that is long lasting as people cannot stop talking about what they just saw or heard. To pull it off would often involve using your imagination and elbow grease (hard work). This way you get to maximize your ability to get to your target market without having to spend too much.

Some techniques would be to offer free information that is value packed, getting involved in public speaking and answering any questions with sincerity and honestly. For instance, If you do not know the answer, then say so.

 

Various website building experts tend to offer their customers a host of all inclusive website and hosting packages where customer of theirs can choose from hundreds if not thousands of very professional looking template to customize it the way they see fit. In addition, you may even be offered a site building service with e commerce solutions as well as various add-ons, secure e shopping carts, and so forth.

 

My question has always been, will all the bells and whistles on offer make you money in the end. Guerrilla marketing is about to change all that. After all, your marketing budget does not have to be all that big for you to boost your brand. That it the beauty of Guerrilla marketing. It is specially designed for to accommodate low budget internet marketers. This can be done in a number of very cost effective ways that would include things like comments, posting links, images and videos as well as using social media mediums like Twitter, Google Plus and Facebook.

 

Another way to make headway would be through posting guest blogs where a back-link to your website is in there somewhere. My aim as guerrilla marketer is to help you as small to medium sized business owner for find what is working for you in terms of internet marketing, using social media, and a host of other guerrilla marketing arsenal to shoot your competition out of the marketing waters so to speak. All this is not just a dream as I am living proof of it.

 

What Makes Guerrilla Marketing The Small Business Marketing Solution

Monday, October 14th, 2013

One thing is for certain, and that is guerrilla marketing has a whole new approach compared to traditional marketing methods. This is covered extensively in various guerrilla marketing resources such as our site over athttp://www.gtraining.com.au.

 

The main differences are the following:

 

Instead of spending all your advertising dollars on traditional advertising media, guerrilla marketing would replace this with time, imagination and energy. Many of these techniques are free to use and specially designed for small to medium sized businesses. While traditional advertising would focus on brand preference, brand awareness, and market share, guerrilla marketing would focus on making profit instead.

 

It is easy to see why guerrilla marketing is the perfect solution. Besides, it mainly achieves success due to building strong relationships with competitors, suppliers and alliance partners. There should be no doubt in your mind that as things are getting tougher, more and more businesses are finding it hard to market and sell their wares. This is why guerrilla marketing, being a low cost as well as no cost marketing method is where place where people will turn their attention to when things get tougher.

 

Guerrilla marketing wins hands down in that it is a great tool for helping you get ready for a recession. In short, the Guerrilla marketing plan for any business should be short and to the point for everything to do with your business. Do not fall victim and be called a sheep and not a guerrilla as far as practicing marketing strategies are concerned. This is especially true during recession time when a lot of business owners lay low as they would reason that people do not have money to spend, so why waste time and effort in going all out with marketing what you think would be a good deal. During this time, you should utilize guerrilla marketing as an unconventional way of getting involved in marketing.

 

Some Questions that Will Provide answers.

  • What kind of outcome are you expecting using guerrilla marketing?
  • Are there any main benefits associated with guerrilla marketing, and what are they?
  • Who do you hope to target?
  • How strong is your marketing position?
  • What guerrilla marketing weapons will be used?
  • Do you have a real identity out there?
  • Lastly, do you have a budget to help you make provision for any unexpected costs?

Overall, going with a reliable guerrilla marketer like myself and the members of my team would be considered as the best way forward.

Guerrilla Marketing Know How – Just How Important Is PageRank?

Monday, October 14th, 2013

Just Enough Knowledge can prove to be Dangerous to the Continued Existence of your online venture of offline venture.

As a devoted guerrilla marketer I soon discovered that a lot of information is available for free online. However, it does require a lot of effort and money to sift through it all. In addition I found that your chances of being successful is so much better when you make the effort to test it and test it again, before you take out more money.

 

One of the biggest problems when wanting to be on the first pages of Google is to put your trust in so called SEO experts who lead others to believe that they’ve got it all and will take you to number one in no time at all. You will find that one expert will tell you that topic x is the most important thing to use. Another expert in SEO will recommend you use topic y or topic z. Yet another will shoot all these theories down, and come up with their own set of rules for SEO.

 

From my years of doing whatever it takes to get successful online, I discovered that many would be marketers will accept certain SEO advice as the truth. Scrupulous SEO experts would make use of one or the other dubious method to hook you into doing business with them. How will you be able to tell the difference? On a limited budget, it is very unlikely that you’ll survive long enough to find out what really works and how you too can improve your PageRank, so you can attract the ideal prospect to your site. It is best you opt for guerrilla training so you can learn all the ins and outs with regards to SEO and other well-known marketing techniques to give your business the boost it deserves and move up in PageRank.

 

Another effective guerrilla marketing technique is using well-optimized content. You need to pay close attention as to how many times your keyword shows up, and in what manner. This is so as Google would closely scrutinize keyword density and usage. Other factors such as the title length, your domain name, and the value provided by your content all play a very important role with regards to how well you will rank on Google. In our experience instead of wasting too much concerning yourself with link building, you should rather work at improving your site content and position your keyword correctly.

 

Guerrilla Marketing Brand Building On A Budget

Monday, October 14th, 2013

It is no easy task building, then marketing your brand. But luckily, you can make use of various guerrilla marketing strategies to give your brand the recognition it deserves, this much I can tell you. This is especially the case if you are just starting out as an online business person or company. You may find the following tips to be useful when attempting to expand your business and realize bigger profit margins:

 

Building your brand yourself

 

Building a web presence in an all-natural way using guerilla marketing strategies, then publishing your website to showcase what you’ve got in terms of product or brand would be in your best business interest. Unfortunately most wannabe online marketers find it to be daunting and costly, not to mention the many hours it will take to make this happen.

 

The good news is that it does not have to be so as there is help in the form of top coaching techniques by guerrilla marketers like myself. G Training is geared towards helping new and existing small to medium businesses find what will works for them.

 

Making use of a professional looking site that is geared towards attracting targeted traffic is one suggestion. Knowing what you need to do to make this site work for you will take a lot more marketing knowledge than you think. Let me and my team provide you with the necessary guerrilla marketing techniques to get you where you want to be.

 

Whichever way you look at it, the key purpose of branding always stays the same. You must communicate effectively to your customers as to who you are, what it is you do, and how you go about doing it. Using the web is the simplest and most direct way of accomplishing building your brand on a budget.

 

After all, every business owner in Australia should make a name of themselves using a website. It literally costs a few pennies as organic search is still the best way to driver traffic to what you have on offer. This is the case whether you are a small or medium sized business owner who does not have the time or experience needed to drive traffic.

 

As expert guerrilla marketers, we can tell you that your main good should be to focus on getting new business. It is all about how you relay any messages to your customers and defining the image of your firm in a positive light.

Guerrilla Marketer Show How to Build Your List When You Are Just Starting Out

Monday, October 14th, 2013

Everyone who is into internet marketing knows the importance of having and maintaining a list. Several budding internet marketers often overlook the importance of their one single most power marketing tool, their list of email addresses.

 

Just think about it for a moment. You may already have the email addresses of people who displayed an interest in what you are offering them. Guerrilla marketers like myself want to help you make a huge difference and show you how to do business using known marketing tools like email list building.

 

Having said that you must make use of the email addresses, it might not be the only thing you require. This is where I and my team come into the picture as guerrilla marketers. Did you know that there are as much as 70 tips and more on how to build your list effectively?

Many of the techniques that were successfully used by me and my team are a set of very interesting marketing tools that we like to call the tool box of internet marketing and list building. You need to remember however that it is not what you have, but how you use it that counts.

 

While the key to making online lies in having a list, it is not what is on the list as to how you position yourself that really matters. An extensive list of contacts who do not have a passion for what you stand for may not mean much to you.

 

One thing I have learned through the years is that you need to commit yourself in continuously working on your list of contacts, provide value and establish a relationship with them. After all, one of the largest expenses for any new internet and existing internet marketer would be attracting customers to what you have to offer.

 

Most prospects would be prompted into opening the email sent if the subject line proves to be interesting enough for them to actually open and read the email. Another very useful tip kept in mind by us guerrilla marketers is to ensure that any marketing emails only gets send at a specific time of the day. A good rule of thumb would be send out mail just after 8pm and before midnight the time zone of the country you are mailing it to. This is a prime time where most people are sitting in front of their computers.

 

You must always remember to be consistent in your efforts and keep on sending marketing messages without annoying your prospects by sending it too frequently.

Five Guerrilla Marketing Tactics Worth Trying Out – Part 1 Building Your List And Market It

Monday, October 14th, 2013

Any entrepreneur that are without a marketing budget do not have to throw in the towel yet. There are always ways and means to spread the word about your business as one very important guerrilla marketing tactic covered over here will show.

 

Often times it takes a little creativity and being around the places where your target market is most likely going to hang out. This would mean using every moment or opportunity to gain more followers whether it be at a sports event, nephew’s wedding or wherever, you have to keep making conversation and promote your business.

 

Guerrilla List Building and Marketing Tactics

 

Ten to one you already have a website. You will find that some form of SEO is present, you need to ensure that it is good SEO to guarantee a steady flow of traffic. The main idea is to direct visitors who will opt in to your list which in turn will allow you to make use of various marketing techniques to establish a good relationship going forward. How is this done?

 

Guerrillas know how easy it is to attract targeted visitors to your site which is something that I have come to master over the years. Providing value and giving something away for free is the first marketing tactic you can use. What is more, is does not have to cost you anything.

 

You can have your free offer in place which can be anything from a podcast to an eBook. Adding subscribers to your mailing list is the name of the guerrilla marketing game.

 

Having a Guerrilla Marketing Plan

 

Besides, who goes to war without having a plan in place? You need to strategise and plan you every move when involved with guerrilla marketing. Write your plan down and do not just have it all in your mind. Consider what a famous Chinese sage called Confucius once said – “The faintest ink is stronger than the clearest memory” We should all take a page out of his book.

 

In order to be successful with your list building efforts, you need do your marketing well enough which is why you have to have a guerrilla marketing plan. There are seven indicators to show you that your marketing efforts might not be good enough. Here they are:

 

  1. Your target market is driven by price.
  2. Prospects cannot see the difference between what you are offering and your competitors
  3. You are using out of date sales gimmicks
  4. Your plan for delivering your marketing message is not unified
  5. Almost all of the sales leads are only coming from your sales people
  6. Customers are not aware of all the services you offer
  7. You do not have a customer base

 

To be successful, you have to spread the word about your products or services. What is really nice is that it does not have to cost an arm and a leg as various types of guerrilla marketing tactics are available to you.

Five Guerrilla Marketing Tactics Worth Trying – Part 5 Marketing Your Business Through Print Media

Monday, October 14th, 2013

You can be very frugal (user friendly cost effective way of doing things) using only a printer and some paper to market your business with as part of your guerrilla marketing strategies. Your marketing efforts can be very guerrilla like in a way by not making your efforts to market your business look to obvious.

 

For instance, if you happen to run a shuttle service for school children, you could gain a lot more customers by simply slipping in a business card or two at the next parents meeting of social get together or market day at school. I have been in the game of sales for many years now, and I can tell you that the printed medium still works very well in spite of the powerful presence of the internet these days.

 

Heck, you could even have your marketing ads printed if it is something that appeals to women, then have it covered in kisses with colourful tear-off slips that hosts your name and contact number on it. After all, guerrilla marketing is a way of marketing where creativity in getting a new business of the ground plays a large role. Advertising on foot is not such a bad idea at all, and something I have done successfully before.

 

The whole idea is to post printed ads all around certain locations where public bulletin or notice boards feature. Even some coffee shops would have a place demarcated for this purpose. Do not just leave it up to your printed ads to do the footwork for your business, but make time to talk to others what you are most passionate about, your business!

 

Maxi media mediums such as direct mail, newspaper ads, magazine ads, billboards, radio spots, and other forms of printed advertising are often overlooked as effective guerrilla marketing strategies. Just look at billboards as an example. Until now they have been seen as pretty dull and uninviting. However, have you noticed what IBM managed to pull off recently? What they have done it establish an effective way to interact and advertise at the same time by simply bending their billboards to serve the needs of people. One of the billboards act a ramp for moms struggling to get their strollers to the top of stairs while another one would serve as cover for when people get caught in the rain. How cool is that?

 

This is the end of our series of guerrilla marketing tactics. If you want to learn more inexpensive ways to attract feet to your small business, then please head over to our next coaching and training course page where we will gladly assist you so you can come out tops.

Five Guerrilla Marketing Tactics to Try – Part 4 Why You Should Form A Joint Venture And Branch Out

Monday, October 14th, 2013

Never underestimate the power of joint ventures as a guerrilla marketing tactic of note. Doing so will allow you to share various marketing materials, lists and even offer special promotions on bundled products or services. Forming a partnership with another business owner who has the same interests as you, but without becoming competitive is the way some guerrilla marketers operate these days.

 

This is especially useful if you can tap into various resources and utilize the brain power of other powerful guerrilla marketers who like you think outside the box. Just think about it. It is a case of the one hand washing the other. Have you ever heard someone say “You wash my back, and I will wash yours” Giving a hand to other marketers by means of a joint venture is one way of branching out and reaching other horizons where you get to tap into their list of followers who may very well be interested in what you have to offer them.

 

What is more, an effective guerrilla marketing technique would be to feature links to one another’s webpages and mark it as related info or similar to this or the other product or service, and doing so on your homepage. This is powerful, and not something to be sneered at. You could label this type of information under a section called partners. It will show your visitors that you are supportive to other ventures and care about people in general.

 

On the other hand, you will be able to get a much need cash injection without worrying about how you are going to manage your marketing budget. When involved in any form of marketing which include guerrilla marketing, there is always a need which you have to fill from time to time.

 

What is more, the joint venture partners are often experienced in their respective niches, and have the ability to show you how you can avoid common pitfalls that is associated with marketing in the business world. On the upside, you may find that guerrilla marketing strategies cost you just about nothing. The downside however is that may not be as successful as you hoped you would be. This will mean you have to start spending some advertising dollars to push your visitors in the right direction. As this requires capital, making use of joint ventures may just be your best way forward.

 

You need to remember that your online business is exactly the same as any offline business would be. Utilizing the power of joint ventures to give your business the boost it needs might not be such a bad idea after all.

Five Guerrilla Marketing Tactics Worth Trying Out – Part 3 Creating A Meme Or Fun Character To Promote Your Brand With

Monday, October 14th, 2013

Take a tip from an experienced guerrilla marketer. Most business people get so involved in their businesses that they start forgetting that people are not just leads, but they are people like anyone else out there. If you do not take the time needed to come up with something fun and creative that will catch their attention, then you may as well give up trying as they will not even notice you or what you have to offer.

 

After all, you are dealing and communicating with human beings who thrive on something humorous. So be fair, helpful and make them laugh whenever possible. This will mean so much for your business and is part of what we guerrilla marketers stand for. Even though helping others cannot always be free, the fact remains that guerrilla marketing tactics are often times open to you for very little money.

 

Creating a meme or cartoon character that resembles what you stand for is a very innovative way to create a brand awareness and get a smile on people’s dial everywhere. All it takes is a little thinking out of the box and some creativity, and wham! Very soon you will have all sorts of visitors flooding towards you as they see you as another human and not just another business out to make money. I learned to apply this one guerrilla marketing strategy very early on in my successful online career.

 

In order to pull this off, you need to have a knowledge of your market. From the moment you set up your business to researching what your target market would value, you need to buy out the time needed as a guerrilla marketer yourself to evaluate what it is they want. Having a thorough knowledge of the market you are targeting is invaluable and crucial to the survival of your business in the future.

Once you have a true picture of your customer base, you would be able to successfully assess the viability of your business, and guard against the temptation to just push ahead. Therefore, you should take the time needed to carry out an in depth search and analyse the results. You will soon discover if what you are hoping to achieve will indeed be possible or not.

One such guerrilla marketing technique would be the ability to identify your target market based on your products or services. For instance, who would you be selling to, their age, marital status, sex, income and lifestyle, should you be selling to individuals. If you want to target businesses, then you need to know the size, service requirements and their product buying habits. As stated in the beginning, try and differentiate yourself from what others do and make your offer irresistible by creating a meme of fun character when you are promoting your brand.

 

 

Five Guerrilla Marketing Tactics Worth Trying Out – Part 2 Using Social Media In A Visual Way

Monday, October 14th, 2013

Never underestimate the power of video and images in social media like Facebook, Twitter, Pinterest and Google Plus. Everyone nowadays are on the lookout for something visual they can share with their friends. As guerrilla marketer myself I can tell you that some of the best social media campaigns I used went viral due to fantastic images and creative video or photos.

 

Just of the top of my head, an effective guerrilla marketing tactic would be to turn the launch of your business into a short movie and posting it to YouTube. Through using Photoshop you could easily highlight your company name and position it at an unusual place like in front of a prominent landmark or so. With social media sites like Pinterest, you could post a series of photos and sort of tease your audience in looking forward to your next lot of photos. It can be real fun and result in a stream of visitors coming your way.

 

YouTube has always been a favourite medium for spreading the word about your business and should definitely not be overlooked as part of your guerrilla marketing visual strategy. You could even include a video within your weekly blog posts to help generate leads. Take a page out of my book, if you are going to feature in your video, then you should ensure you look presentable before going live.

 

Taking Social Media beyond the Ordinary

 

With so many business owners making use of social media as part of their guerrilla marketing arsenal, It’s simply not enough just to set up their accounts to then post some generic items once or even twice a week. Social media offers much more than that. Some business owners have really stepped up their game while others took a less serious stance.

 

How You Can Take Your Business to the Next Level through Social and Multi-media

 

 

Even though it has been reported that social media is a powerful advertising medium on its own, the most potent and innovative approach would be to combine all types of media such as TV, social media, and even smartphones. Nowadays, teens and adolescents make a habit of consuming any available media from the comfort of their laptops and smartphones. Therefore, it makes logical sense to integrate social media will all known media as the next guerrilla marketing tactic. Small to medium sized business who are able to get this under their belt will be the one who move forward.