Archive for May, 2013

The Power of Social Media Engagement – How to Use it to Your Advantage

Wednesday, May 8th, 2013

One thing is for sure, and that is Social Media has the power to change the landscape of marketing in ways we never imagined possible. It has a way of attracting people who are likeminded to one another. Social media is both appealing in terms of the personal content or impressions being shared by its users, and also powerful in that businesses get to showcase the best side of their products or services.

Take a photographer. If you happen to be an accomplished photographer wanting to showcase your profile with people, you can make use of your photographic expertise by simply displaying a few very interesting shoots through social media giants like Pinterest and Facebook to attract interest. This will give you an unfair advantage as your images will convey both powerful perspectives and something uniquely different when around everyday places and events. Should you want to achieve optimal appeal, all you need to do as photographer would be to add something personal yet insightful about the location or event you were at. We could use an environmental shot taken at someone’s wedding as an example of how you could simply add a few meaningful words to explain what moved you to take the specific shot at the location you were at. Now, just imagine the amount of likes, comments and even re-tweets you are gonna get from posting this on various social media networks.

There is of course a lot more to the power and magic of social media networks than just your own perspectives. In the past, you would simply judge whether someone actually liked your work or not, based on the number of hits you’ll get on your blog or website. Now with the power of social media, you actually get public feedback and get involved in various discussions the minute you exhibit your products or services. It is about acknowledging what many would refer to as the 3 C’s of social media effectiveness, namely, conversation, community, and collaboration. This would mean you need to be willing to interact with various individuals who may or may not be interested in what you have to offer.

In addition, you need to differentiate yourself from your competitors by offering your followers something that they don’t. You may have to dig a little to find out what your followers would like to know, and what their preferences are. By taking on a different angle and positioning yourself as an expert in a specific Niche, you fans will begin to trust you and actually share the useful info you provide with their friends. This is what we call free promotion, and showing just how powerful social networking platforms can be.

You may want to delve a bit deeper into the topic of social media and discover 5 surefire methods as to how you can socially engage with your customers by referring to the White Paper on Social Engagement where you will find some very interesting information that can be used to your advantage.

Membership Site Ideas – Reasons Why You Should Start One

Wednesday, May 8th, 2013

One often come across internet marketers talking about membership sites, and how you could create a very good recurring income for yourself through creating a membership site. In most cases, you will see that there are all kinds of membership sites, and that most of them are thriving in terms of the amount of members who are onboard. You just have to think of SFI where thousands of people become members on a daily basis to know what we mean. That is all fair and well, but how will this help you? What is more, what kind of membership would be the best one to start? Another concern you may have, is the amount of money you need to take out for membership scripts, specialized hosting, etc.

Before we delve into some ideas as to what kind of membership sites you can start, you need to know that it is not as difficult as some would make it out to be. You just have to think of the ease of using WordPress blogs when dealing with membership sites to realize that it can be fairly easy to manage. In addition, membership businesses are not as vulnerable to changes within the marketplace as other sites. Its been said that health oriented and building an online business membership sites are among the more popular ones in the marketplace.

On further investigation it was found that a lot of people are keen to join some of the following membership sites; Camping memberships, Membership for gyms, Travel sites for members. fitness membership sites, health club sites, memberships site creator membership, and more…

You will see that you don’t need to be an expert to start a membership site, and it would be in your best interest in the long term should you decide to create a membership site as it translates into a very lucrative recurring income stream. Furthermore, it offers stability as members are eager to belong to a community, and would be quite willing to pay a fee for the privilege of getting what they need on an ongoing basis. The owners of the membership site has the satisfaction of being able to interact on a regular basis with his or her clients. If you have a specific idea in mind, then you might be able to turn it into a membership site. You could even coach or give training through using a membership site.

It has been said, but we would like to re-iterate it again, that internet marketing is not like most people believe it to be, no hard work. Anything requires work, even a membership site as you need to produce regular content, interact with your members, and so forth. You may have struggled to make money online through various affiliate programs, tried your hand at blogging, and created some sites, all in the hope of a breakthrough.

But have you tried membership sites? Did you know that membership sites fetch a high price from business people and even investors as they are conscious of the value in having a buying customer base. Know that information sells. That is what makes membership sites so powerful. It often serves to inform members of life saving information should you have it in you to run a health membership site. Is it really so that you need to utilize expensive membership scripts and have a lot of technical know how to start a membership site? It will make for a very interesting as well as informative read to see what the eBook “Worldwide Membership Cash” has to say on the topic of membership sites.

What Makes A Good Salesperson?

Wednesday, May 8th, 2013

For most people selling is one of the most difficult things to do. But, given the proper outlook, it can be seen as very easy to do. Once you are given the right guidelines and get properly motivated, it is pretty easy to almost sell anything. In most cases you simply need to solve a problem, overcome objections and make an irresistible offer where your prospects cannot wait to get their hands on what you have to offer them. It may even reach the point where they literally take out their cash or credit card to conclude the deal.

Are you one of those people who break out in a cold sweat when someone just mention the word sales? There are many people who feel exactly the same way. They would much rather do a bit of admin and answer customer queries than having to convince people to buy a product from them. Did you know that being a good salesperson is often just a case of knowing your product inside out, and enthusiastically encouraging your prospects to buy the product.

There are a few basic guidelines in being a good salesperson that you would do well to follow:

➢ Be attentive so that you can pick up on the prospect’s buying signals during the early stages of your sales pitch

➢ You need to believe in the product or service that you are selling

➢ Become skilled in communicating effectively by being a good listener and having a positive attitude while being transparent. More often than not, salespeople are talkers. By taking the time to ask questions and really listening to your prospect’s answers will give you a better idea of what they want

➢ Be confident, friendly and approachable and convey to your customers that you are there to help them and not milk them

➢ Your body and voice tone says a lot about you

➢ When you explain the benefits and features of the product, keep it simple and make sure that the most important part of your sales pitch comes across the clearest. Take care to highlight benefits more so than features

➢ If a customer is rude do not retaliate, be polite and say what you need to say

➢ Most of all, you should have integrity in that you never lie to the customer about the value of the product you are selling

➢ Know how to close and close again should there be any objections you need to overcome. The ABC of sales – Always Be Closing

➢ Do extra research on the product you are selling so that you are well equipped to answer any questions your prospect might throw at you

One thing that should really motivate you as a salesperson is the fact that you will never be out of work in being the ultimate salesperson. You may feel a little downhearted at times due to being rejected more than once when cold calling, or knocking on doors, but at the end of the day, nothing beats the sweet rewards of making that sale, and viewing selling as a form of art. This is exactly what “The Ultimate Salesman” eBook goes on to show.

How to Make Your Video Blogging Profitable

Wednesday, May 8th, 2013

While video attracts a lot of visitors to your blog, there are certain things you can do with regards to video blogging that will have your prospects view you as a profession blogger.

For this to happen, you would need to spend some money which will also make you money down the line. Ideally, you should invest in a very high quality camera and top of the range microphone. You might even look into getting your hands on some very effective lighting equipment. In addition, you need to come up with some highly optimized video material that truly captures the attention of your subscribers so that they will be back for more on a weekly basis.

At a minimum, you should strive to post at least one video blog a week, and gradually increase your video posts as it becomes more popular. Once you have mastered the art of video blogging, you should look at monetizing your blogs to get a return on your investment. One word that always come to mind is ‘marketing’. One of the best ways to monetize your blog is to open it up to advertisers who will be keen to place their adverts on your blog due to the kind of exposure you have.

As long as you remain true to yourself and your followers by not coming across as an advertising site, it can be fairly lucrative to provide a bit of advertising to prospective advertisers. Most internet marketers and small business owners would tell you that it is a good idea to make use of Google Adsense. At least your visitors won’t be scared away from coming to your blog as they have to face pop up windows and other intrusive advertisements that take up most of the screen. You have to be careful which advertisers you make use of and what you will allow on your video blog.

Google Adsense,if used correctly, can very quickly help you to pay your car installment or cover other household expenses. It works in that you get paid every time someone clicks on your Google Ads that are displayed on your blog post. Essentially, you need to place your ads in strategic places so your visitors would want to click on it.

You will find the eBook “Video Blogging Cash System – The Ultimate Video Blogging Profit Plan” to be the perfect tool in showing you how to make Adsense Ads work for you. This eBook will even show you where you should be getting your videos circulated besides YouTube. In addition, you will be shown how to optimize your video blog posts for maximum exposure so your visitors will be taking action immediately after watching your broadcast.

Highly Effective Video Blogging

Wednesday, May 8th, 2013

Video blogging is pretty much the in-thing these days, and are often referred to as vlogging (Video + Blogging). It seems to be the new holy grail in getting others to pay attention to what you are saying. To make the most out of vlogging, you need to follow a few essential tips, which will be discussed next.

Highly Effective Tips for Vlogging

Capture people’s attention with what you are saying and make the information you are sharing useful by presenting tips and tutorials that people can benefit from. For instance, if you were selling beauty products, you could feature some of the best selling ones, and give your viewers an indication where they will be able to find these. You may even want to review one or two of the more popular products by featuring the benefits

Knowing how to edit your video blog will keep the audience entertained and focused. The recommended length for any video blog would normally be between 2 minutes to 12 minutes. The saying goes that short and simple does it for you. The main thing to remember over here is to ensure that the key thought was brought across to your audience to get them to take action on what they have just experienced from your video blog. In order not to bore your viewers, you should make use of some cool editing techniques.

Invest in a very good digital camera to take pictures with. Nothing can be more off putting than poorly taken images should you wish to do a tutorial or DIY demo when posting your video blog. People will regard you as unprofessional if you don’t use a good quality camera.

Your message should come across clear and done in an attractive way without distracting your viewers with sloppy pronunciations or weird facial expressions.

In addition, you should be quick in responding to any comments made on your vlog posts, and doing so in a respectful and courteous manner. As with any form of media, you will find people who will bash your video blog. The key thing to remember here is to take it with a grain of salt and focus on the positive feedback you get from interacting with your viewers.

In order to make the most out of your video blogs, you should link it to you social media accounts such as Facebook, Twitter, Google Plus, and more…

There are a few things that you’ll need to get started with your video blog. These would involve buying a domain name, getting hosting, making use of WordPress, get yourself a YouTube WordPress plugin, and invest in a good video player in time to come. Other things you would need is a fairly powerful computer.

Having said this, most entrepreneurs are not technically minded and will not necessarily know what programs to use, how to edit properly, or even create effective video scripts to promote their products or services thereby retaining their prospect’s attention all the way through to the point where they are ready to purchase the product. You can find some very useful advice from the eBook entitled “Video Blogging Cash System – The Ultimate Video Blogging Profit Plan”

Going Viral Providing Quality Content And Products

Wednesday, May 8th, 2013

Every Blogger or internet marketer would like their content, that promotes their products, to go viral. This way it will be shared thousands of times resulting in a massive amount of traffic to your site or blog. The only problem that you as marketer would have to face is that your server might crash as a result. To avoid this from happening you need to put certain things in place.

In addition, your blog or site content needs to be of a high quality so that your fans or subscribers would want to share it with their friends. While there certainly is no guarantee as to how well your content will be perceived by others, it still is well worth trying to give it your all. One way to achieve this is to let the reader think that they are missing out. You could be listing a problem and provide the solution in the heading of your content. This way the likelihood of your content being shared with other is so much better.

One of the easiest ways to ensure your content goes viral would be to position old information in a new way so your visitors will see it in a different light. You may even say something that isn’t the most popular opinion right now. People by nature are curious and would not be able to contain themselves in sharing something that is unusual or that was never seen before. You can be sure that your content will go viral if you brainstorm and always look at finding ways to share unusual events or news with your followers.

You could achieve this by writing an unusual idea or thought down the minute it comes into your head. It could even be emailed to yourself to ensure it is there for you to use later on. Often times by simply using the word ‘You’ in your title you immediately attract attention to your content. You better make sure that the body of your content elaborate on the topic you mentioned in your heading to ensure you do not lose your reader halfway through reading your article.

Making your content easy to share is something else you should always strive in doing. For if it isn’t easy to share, it will be going nowhere no matter how good your content is. Being an established blogger will also count in your favor as you will be perceived as an expert in your field and gain the trust of your readers. They will find that they are not making fools of themselves in front of their friends in sharing content that is worthless. However, if your visitors can see that you have been around for awhile and the information you share is always very interesting and valuable, they will not hesitate one bit to share it with their friends.

Through consistently providing high quality as well as thought provoking content while ensuring that it gets updated on a regular basis will ensure that it gets picked up and indexed by the search engines. Quality content is just one of many ways as to how you can ensure your information goes viral. Did you know that there are 20 other very useful viral traffic generation techniques you can make use of. To get to know what they are and how it can help you go viral it is suggested you read the eBook entitled “Viral Traffic Generation – 21 Ways to Flood Your Site in Traffic” by Anthony Khoury.

Why Twitter Is Huge And How You Can Make It Work For You

Wednesday, May 8th, 2013

Besides Facebook and You Tube, Twitter has also become a household name, and a very popular platform where celebrities, internet marketers and the like are posting their tweets just about all the time. There is no two ways about it, Twitter is huge and they can be seen as the face of the future. The old way of marketing is slowly but surely fading away where marketers were using “Push Marketing” techniques. Now with the likes of Twitter, marketers are utilizing “Pull People” business techniques instead. All it takes is regular tweets to give their followers the latest news and updates.

The question that rests on most small business owners minds are most likely – “How can I make Twitter work for me?

Taking a Closer Look at How You Can Profit from Twitter

It could be that you have tried to utilize the power of Twitter at some stage only to realize that it does not really work out that well. You may have tweeted regularly and eventually lost interest as it seems to be tedious process where you manage to get a few followers every now and again. Is it something that you are doing, or what is it that prevents you from attracting hordes of followers that you would like to turn into loyal customers eventually? After all, you would like to build an effective mailing list using the power of tweeting on a ongoing basis.

In essence, you do not just want a massive following, but would rather have a smaller list of followers who are particularly interested in your specific Niche, and more likely to respond to any broadcasts you would send out in the form of tweets. You should view Twitter in a similar way as you would a mailing list. It would be better to focus your attention on a 100 targeted followers than wasting time on a broad range of followers who runs into the thousands, but who are not really interested in your tweets.

Its a case of quality over quantity. How would you go about in securing quality followers that you could turn into customers down the line? It starts with setting up targeted Twitter accounts where you would focus on building your brand in that particular Niche.

How to Tweak Your Account with Twitter

First off, you should focus on optimizing your Twitter network before you market your business. It is about building a profitable list using Twitter. Your twitter username should represent either your company name or website URL. The next thing you should be doing is to set up your profile using your photo and a catchy slogan that represents your business. For detailed instructions on setting up your profile correctly, you should refer to “The Complete Guide To Twitter Traffic” eBook. One very important tip we would like to highlight over here is that you should use keywords within your bio that relate to your products or services.

Once, you have set up your portfolio, it is pretty much all that you need to do to optimize your Twitter Account. From hereon it is a case of making use of special techniques to grow your list of Twitter followers.

What it Takes to Build A Loyal Following Using Twitter

Wednesday, May 8th, 2013

You may experience a situation where you befriend people in your community, and then as time goes on, you begin to trust them, and would even buy from them. The same can be said about Twitter. It is about building relationships with people and getting them to trust you before you prompt them into buying from you. To make the most from using Twitter any internet marketing should have a squeeze page and blog in place already before they start using Twitter to get followers.

It is so much easier to build a following when you have something of value to offer. In addition, you should already be an active member within the Twitter community. People will be more keen to follow you if they see that you are a respected entity on Twitter.

Once you have a blog, website or squeeze page in place where you can direct your followers to, it gets so much easier to build your list of followers. The easiest way to start would be to incorporate your existing email contact list. You can bet that you will be pleasantly surprised to see just how many of the people on your email list are already devoted tweeters, which means they will be eager to follow you.

Following that you should learn how to participate in the various Twitter based communities. For popular directories that you can use to broaden your horizons you should use “The Complete Guide To Twitter Traffic” to show you how easy you can build a following using these. Some of these would even include a search tool as well as the top 100 people and the top 100 favorites that are being followed on Twitter.

How to Automate Your Marketing with Twitter

When using Social Oomph you could easily automate your list building process as it will allow you to send automated messages directly to those who begin to follow your updates. The message that is automated can be very useful as you could direct your new followers to your blog, website or even your squeeze page where your free report, article content or eBook will be awaiting them. As long as your product offers something of value, you are sure to build a list of loyal followers on Twitter.

The last thing you should be doing is to give away a product that is saturated online like some of the outdated PLR content you get. Rather do something original and fresh that is also dated. To be effective with your automated direct messages, you also need to ensure that every tweet is done for the benefit of your followers and not just an advert. Your tweets should focus on being entertaining and useful.

Most people would just link to a newsworthy story instead of providing a summary of the event and directing followers to their page so they can see the message you broad-casted instead. This is what we call a passive marketing strategy that seems to work very well when using Twitter. It will drive visitors to you blog where they are more likely to browse and look at how your products or services may benefit them. They may even want to subscribe to your mailing list based on the value you provided.

It is all about giving more so than receiving. If people have come to realize that you care about them, they are more likely to share it with their friends and family which will help you expand your list of followers in the long run. To discover a quick guide that will help you to build a following within your given Niche, you are encouraged to go to “The Complete Guide To Twitter Traffic” eBook where you will soon see what is all needed to accomplish this feat.

The Wonderful World Of Video Blogging

Wednesday, May 8th, 2013

People like the visual aspect associated with watching videos. So if you are not utilizing video in your sales letter, blogs and sites, you are missing out big time on making even more profits. Video blogging is probably the most popular way of engaging your audience. In order to be successful as a video blogger, you need to acquire a certain amount of knowledge, apply various strategies and use the right tools.

You just have to think of video based sites like Meta Cafe and You Tube to realize that text based media like books, magazines, and newspapers take second place. Video proves to be a very effective medium to generate leads with. It is the ideal way to redirect your viewers to your squeeze page. In addition, video can be used to improve your search engine ranking, get more traffic, promote your brand, make your customer testimonials stand out, and more…

As small business owner you may be wondering how much it will cost you to become a successful video blogger. Surprisingly, it will not cost you an arm and a leg. On the contrary, videos can be made cheaply, submitted in such a way that you would attract a lot of traffic and views. What is more if you make a video and showcase it on You Tube while ensuring it is keyword rich, you have a very good chance of ranking on the first page of Google.

The best way to establish yourself as an expert is through using video when blogging. As long as you remember to present your products or services in such a way that it shows your audience that you are an expert on the subject matter. Even though your videos do not cost much to make it should still be of a high quality.

The three secrets to effective video marketing would be to create videos that speaks of quality, submit it in the correct way, and then promoting it through the right channels. Its been said that there is no better way to attract visitors to your blog than through video marketing. Most internet marketers found that through utilizing video marketing they were able to propel more viewers into taking action than what would have been the case if they only used text based messages.

Using video in your blog posts adds life to the message you want to bring across to your viewers. It truly motivates your readers and get them to take action on what they experience. In addition, video helps to increase the value of your product in the eyes of your viewers. People would often comprehend things better through viewing visuals that go on to either demonstrate the steps they need to take or make things a lot clearer through proper instructions being given. The Video Blogging Cash Systems sheds more light on the subject of video blogging.

The Making Of A Good Salesman

Wednesday, May 8th, 2013

There is a certain connotation attached to being a salesman. Almost everyone will see you as someone who likes to push products or service onto others. On the other hand it can be seen as quite prestigious to be referred to as a good salesman. It is quite an art to turn customers no’s into yesses and to overcome objections with ease to the point where your customer run out of objections and feel obliged to confirm the deal. As as salesman you should be proud of yourself that you have the ability to turn a no into a yes.

Come to think about it, the one profession, where what you could earn is not limited, is being a salesman. You are the one that determines your own paycheck at the end of the day. You may choose to work only one or two days in a week, but be sure that it will reflect on your paycheck at month-end if you chose not to give it your all.

Contrary to common believe it is really not necessary to subject your customers to small talk and getting to know the whole family before you try to close the sale. To have a greater measure of success, you should get straight to the point and use very few words. The saying goes that you can talk yourself out of making a sale. In fact, there is no need for you to be a smooth talking slick person to be a salesman, all you need is a positive attitude while being yourself to become an exceptionally good salesman.

The Key to Being A Good Salesman

Have you ever been in touch with a family member or friend of yours where you experienced a down feeling due to them being negative? It goes without saying that whatever mood the person you are facing are in, would rub off on you. One crucial point that every salesman should remember is to maintain a warm, friendly and positive outlook when out in the field, selling over the telephone, or when they are hosting a seminar or workshop. It will rub off on those around them and get them sales sooner than they think. Being positive as a salesman is key to being successful. No one is without problems, but you should set aside your concerns when you are out to close a deal as it can have a negative impact on the commissions you make for the day.

Another key component needed to being a good salesman is to make a solid first impression. By giving the other person a firm handshake while giving them a warm smile and looking them in the eye, instills confidence in your abilities as as salesman that knows his product while being able to relate the various benefit of the relevant product or service to the customer. Whether we agree or not, in almost all cases the customer buying the product is doing so due to the impressive way the salesman handled the whole transaction. They are in effect buying the salesman and not the product as they like him.

Unlike what some salespeople would think, it is important to mention the price of your product at the start of your sales pitch. Even though the customer may think that it is way to expensive, it gives you as the salesman the ability to convince them by listing all the benefits and features. In addition, they will not get a big fright at the end of it all and start thinking about their bills, school fees, rent, lunch money, etc.

Reading the customer is key to being successful when perfecting your sales technique. Some customers would be fearful, other will be prideful, and some would be caring. This will enable the salesman to choose which sales-pitch will have the desired effect. Fear is generally a good sales technique to make use of. When you think of very good vacuum cleaners, you will find that a good salesman would state how it can eliminate dust mites and other allergens that is harmful to their health. Looking at the customer’s body language when you do this gives you a good indication as salesman that they are ready to buy. The eBook “The Ultimate Salesman” is a good source as it goes on to demonstrate what is all needed to become good at what you are doing as a salesman.

Integrating WordPress With Twitter And Apply Twitter Magic

Wednesday, May 8th, 2013

Wow! Who would have thought that you could work from your WordPress Dashboard and connect with your Twitter account. But then again, the various plugins that are continuously made available makes it a breeze for business owners to work from their dashboard within WordPress. This is particularly useful as more and more small business owners are moving towards using WordPress due to the hands free functionality it offer them.

Most business people using WordPress know that it comes with thousands for plugin that cover a host of useful features. Luckily for everyone there are around 60 Twitter plugins that allow WordPress and Twitter to interact with one another. Ideally, you should look at the rating and how many ratings a particular plugin has.

Each plugin has a different functionality. Business owners need to determine  what their need are to ensure they are using the right Twitter plugin. For instance, would need a plugin that would post your WordPress posts to Twitter? Or, would you prefer to use a plugin that will show all your tweets in WordPress? Generally, Twitter WordPress or Twitter Tools are good plugins to use.

Most of the plugins would need little more than your Twitter username and password, whereas other plugins would need to be configured which are easy to achieve as you only need to follow certain instructions to get it right. Once achieved, you will have your Twitter Account and WordPress talking to each other.

Twitter Magic and SEO

What is more is that gets indexed like any other website would. But, it gets even better! Your website will get much quicker attention should you link to them from within your tweets. Unfortunately, there is a downside to this. Unknown to you some of your competitors might follow you too which will enable them to see what products or services you are displaying.

For this reason, you want to have a separate Twitter account with no followers so that you can bring your websites under the attention of the Search Engines for your business to benefit from SEO benefits. Ensure that the tweets you post contain your URL and some targeted keywords around it. You should take care to write as naturally as possible as that is what the Search Engines will be looking for from Twitter.

In doing this you take advantage of LSI (Latent Semantic Indexing) that would look for a related keyword around the link you posted. At the end of the day you want to make money with Twitter so your ultimate mission should be to build your list of followers and direct them to your blog or site where you can eventually monetize your list.

Twitter is therefore seen as a social marketing platform that takes a subtle approach to marketing. You cannot make use of aggressive marketing like you would if you were making use of a landing page or squeeze page. Business people have a good chance of being successful when they are active on Twitter, tweet daily, maintain a professional approach, and ensure that at least 80% of their tweets are related to their Niche. For more information it would be a good idea to see what the “Complete Guide To Twitter Traffic” has to say.

Whats up With Pay Per Click

Wednesday, May 8th, 2013

PPC can be seen as a wonderful asset to any website, provided your site have good quality content in place. What is also important is to regularly update your website on a daily basis. What is PPC, and why should business owners make use of it? Pay-Per-Click (PPC) is a wonderful and very powerful advertising technique used on the internet that is found on Search Engines, advertising networks and websites. It takes the form of sponsored links that are found in the form of text ads. These are generally placed close to search results for which an advertiser would pay a specific amount to any visitors that will click any links or banners that will redirect them to the advertiser’s website.

PPC is about bidding for the leading position on various listings and search engine results. Essentially, advertisers would either buy or bid on specific keyword phrases that are relevant to their product or service. Amazingly, the higher your bid, the better your chances of securing a higher spot on the search results. This increases your chances of getting found, and for people to click on it to get directed to your websites. Some people would call it “keyword auctioning. As advertiser, you would have to pay the bidding price every single time someone clicks through to your site. Other variations of PPC are; Pay per Placement, Pay per Ranking, Pay per Performance, Pay Per Position, and CPC (Cost per click).

Generally, PPC ads are quickly implemented as they can go online within as little as an hour once you won the bid and paid for it. PPC will provide your with good quality and well-targeted traffic. In addition, it will widen you reach as it provides extra traffic to your site, and not just from organic searches. You could also track your investment as PPC advertising uses a tracking system to give you a detailed overview of your visitors activities. This is extremely valuable when it comes to determining your ROI, conversion rates and acquisition cost-per-visitor.

Below are some important things to consider when planning on using Pay-Per-Click as per the eBook “The Pay Per Click Marketing Guide”

You get to ensure maximum Web Promotion using PPC. But there are certain benefits and drawbacks with regards to PPC

Due to very high rates in placing ads on TV and print, small business people are utilizing the faster growing approach that internet marketing brings them. In turn it brings their products and services much closer to people. One very popular internet marketing tool to help business people achieve this is PPC advertising. All it takes is to pay a fee every time that someone clicks your ad which is done through a bidding process. Should you be the top bidder, then you can be sure that your advert will take the number one spot on all the Search Engines.

As with everything there are various Pros and Cons associated with PPC that is discussed in depth by the “The Pay Per Click Marketing Guide” eBook.

But how would PPC advertising increase traffic, leads and sales?

This would take the form of Pre-qualified traffic, Instant exposure, and consistent top listings.

One thing any business owner should remember about PPC advertising is the importance of using the right keywords and phrases. In essence, you should select a specific number of keywords, 10 in fact, to give you the best traffic when users conduct their search. Secondly, you should ensure that your ad is creatively done and that you do not try and bulldoze your customer about what they can expect from your product or service. It should live up to its promise.

Important too would be to use lingo that is clear while including sufficient details about the price of your services or products. Do not forget to budget your bids as overbidding will make that you lose a lot of money. On the other hand, going to low will mean that your advert will never show up. You should always check your profit against your spending. If you do not see any progress made, then it would mean that you need to drop the ad campaign.

Even though PPC advertising is fairly new in online marketing, you can be sure that it will continue for many years still. This would mean less advertising expenses, more sales, savings, and a positive ROI as well as ad campaigns that are very effective.

The PPC Marketing Guide Book will go on to discuss how one can create a profitable PPC management campaign, how PPC bid management works, bid management tools to use, what does the PPC Appraisal Program involve, discuss two types of affiliate programs for PPC, and lastly should you opt for SEO or PPC?

The Power of Search Engine Leverage

Wednesday, May 8th, 2013

Small business owners everywhere know the importance of incorporating search engine optimization techniques in order to be found by the search engines and people looking for what they have to offer. Interestingly enough, most Search Engines would store more than just your website’s URL and commonly used words. Ten to one, it will also store the number of times the word you are using appears on a page. The value of the chosen words will increase if used towards the top of your document, in sub-headings, the title of your page, the META tags, and in links.

Commercial Search Engines will have a different formula to adding weight to the words in the index. This is why when you conduct a search for the same word using different Search Engines, you will find it produces different lists, and the pages will be presented in a different order.

The sole purpose of the index is to allow the user to find the information they are looking for as soon as possible. There are a number of ways as to how this happen. The most effective way would be to build a hash table where a formula is applied in order to attach a numerical value to a given word. The same formula is created to spread the amount of entries across a number of divisions that are predetermined.

Surprisingly, the numerical distribution of these words is different to the distribution of alphabetical words which is key to the effectiveness of hash tables. This is where the Search Engine software would search the index for information that is relative to the keyword or phrase as entered by the user. The searcher will be presented with a list of the most relevant web pages first.

Small business owners would almost always make use of an Internet marketing campaign for which they will find the services as provided by a Search Engine Optimization company invaluable. Companies specialising in SEO knows how to monitor Search Engine positions, how to raise it, and what adjustments are needed to compensate for undesirable results at any time.

When researching various companies who specialise in SEO, business owners should consider the approach employed to help lift their Search Engine positions. It is best to stay away from companies using cloaked, bridge pages or a doorway in order to raise your positions as this would violate Search Engine policy. In turn it will get your website severely penalized, and may even result in it getting removed from the Search Engine’s index.

In short, cloaked pages are invisible to regular users and coded to help detect the Search Engine spiders in order to redirect them to a special page that is set up to artificially boost your Search Engine position. Bridge pages and doorways make use of the same concept, but they are often found on entirely different servers. Beware that Google will remove your site from their index should they find you are making use of cloaked pages. Never ever employ companies that make use of these techniques.

Ensure that the SEO company you choose to work with have in fact done the work they claimed to have done. Do not fall for companies who are using their own company’s results to get you to sign up with them. To make sure, you could even call the companies that they are showing results for, and then ask what the name of the SEO company they are making use of is. Business owners should always ensure they make use of a successful SEO campaign where a wide array of keyword and phrases have been used as it will result in maximum exposure across various Search Engines. This will ensure that they stay in the forefront of their given marketing strategy.

In addition, small business owners need to be sure that any reports provided by SEO companies are easy to understand. Further to this, the company you are using should be monitoring the position of your pages on a monthly basis. The sample report shown to you should include their findings and recommendations of the site. In other words, the company you use should be hands on and actively participate in your SEO marketing campaign, and not just be an information gatherer.

You would also need to factor in your finances when choosing a SEO company. Do not forget that it is crucial to the success of your marketing campaign to enlist the services of reputable SEO companies. Always ensure the company you choose to use have very good references available. Ideally, they should be able to provide a minimum of two references. Essentially, the Search Engine Optimization company you use should be able to balance the needs of both the site visitors and Search Engines without any compromise. The eBook “Search Engine Manifesto” sheds some more light on the intricacies of Search Engine Optimization.

The Importance Of Using Keywords for SEO

Wednesday, May 8th, 2013

Just like we need a vehicle to drive us from point A to point B, small business owners would need Search Engines to drive customers to their websites. Without a road map or any road signs, the driver of a vehicle would find it hard to reach their destination. The same applies to your website. Specific pointers/signs in the form of carefully chosen keywords are needed to direct visitors to your site. Business owners can expect to get hordes of visitors coming to their website through using the exact keywords or word phrases.

On the other hand, if your keywords are too vague or overly used, then the possibility of your visitors making it to you site would be very slim. In turn, it will greatly diminish your profits. In essence, your keywords can be seen as the foundation of your marketing strategy. You should be very careful when selecting your keywords as it does not matter how good your marketing campaign is, the right people may never find what you have to offer them. Therefore, your first step should be to gather as well as evaluate keywords and word phrases.

The saying goes that you should think like your customers with regards to searching for specific keywords. Go directly to the source instead of just writing down a list of search words and phrases yourself. As business owner you should ask as many customers as possible what keywords they will be looking for.

In doing this, you will find that their understanding of your business and your understanding are worlds apart.

It goes without saying that the consumer proves to be an invaluable source. By accumulating words and phrases from them, you will soon find that these were the last thing on your mind. Only when you have their keywords on your list would you be ready to continue to the next step; Evaluation. When doing this, you should keep in mind three specific elements: popularity, specificity, and motivation.

Of the three, popularity is the easiest one to evaluate due to its objective quality. In essence, if your keyword is very popular, your chances of getting found due to users typing in the chosen keyword is so much better as it may even bring up your URL (WordTracker is a very popular software tool that is worthwhile using)

The next one to consider would be specificity. In using a specific keyword, the likelihood that your consumer who is ready to buy your product will find you is so much greater. Lets use the keyword “automobile companies” as an example to help drive the point home that we are trying to make. Should your company specialise in body shops, it would be better to focus on the keyword “automobile body shops” even though it ranks lower as it is more specific, and exactly what your target market would be looking for. The greater the specificity, the less competition you will have from other business owners targeting the same keyword.

Another factor to look at would be consumer motivation. Here again, it would require that you put yourself in the shoes of your customers to figure out what motivate them to look for your service or product in terms of keywords or phrases. To find people who are ready to buy would require subtle tinkering of the given keyword until you have managed to turn it into a more specific and targeted keyword phrase to attract motivated traffic to your site. Amazingly, there is software that analyses consumer behaviour in relation to consumer traffic that allows you to determine which keywords would bring you the best customers.

Search engines like Google, Yahoo and MSN are often used to help as much as 85% of the world’s population find what they are looking for. The whole idea of optimizing pages to obtain high Search Engine rankings would be to attract targeted visitors to your site so they are inclined to make a purchase. The higher page rank you have in the Search Engines, the better your chances of converting traffic that gets directed to your site. That is exactly what SEO is all about.

In essence, SEO is a science and involves a meticulous approach and continual monitoring to ensure your website conforms to the latest requirements. In all probability it would be in your best interest to make use of a reputable Search Engine Optimization company in your local area to take care of all your SEO needs. There is a lot more to SEO than you think. To get a good overall understanding of what is all involved in getting your SEO right, we suggest you read “Search Engine Manifesto” where you will gain further insight into how to increase your search engine ranking, building your link popularity, protecting your SEO rankings and get to see which top search engines give you the most bang for your buck.

7 Top Strategies for Getting Stuff Done

Wednesday, May 8th, 2013

The saying goes that if ever you need something done give it to a busy person. You can be assured that the busy person has a set of very useful strategies in place that helps them to get stuff done. Have you ever wondered what their secret is, and how these busy people seem to always get things done? Maybe it has something to do with “The Small Business Doctor”

We assume you would like a sneak preview of what it takes to be super efficient in getting things done.

Seven Productivity Strategies that Works

Your Game-Plan – If you want to be successful at what you are doing, you would need a Game-Plan. A wise profit was once quoted in saying ‘ Who would want to construct a building without first calculating the costs and the time it would take to complete the building project’. Having structure coupled with time-management with clearly set out directives will go a long way in getting your game-plan into motion.

Reduce Distractions – To make the most out of your working day, any busy person will tell you that you should avoid distractions as far as possible. Even though you may think you can multi-task effectively and deal with any distractions coming your way, you should still try to pinpoint which distractions are preventing you from being as productive as you would like to be.

The Power of Self-Discipline – One of the keys to being successful as an employee, small business owner or self employed individual is practicing self-discipline. Without it you will fall flat on your face in that you won’t be able to meet your given deadlines. It is a case of holding yourself accountable and rewarding yourself for having sticking power in getting stuff done.

Be Motivated – Staying motivated is essential if you want to accomplish the tasks that you have set out for yourself at the beginning of the day. There is absolutely nothing wrong in giving yourself a pat on the back, figuratively speaking, and saying to yourself ‘Well Done Mate’. in other words – Get excited about what you are doing, and you would soon want to do more

Having a Goal – Do you know where you are going in your work life? It is very important to have a goal that you work towards. If you know exactly what you want to achieve you will get their faster and get more stuff done. It is as simple as shifting your thoughts toward your goal and making it your sole aim or mission to focus on it until it gets completed. You will have smaller and bigger targets to concentrate on, but the important thing to remember would be to focus on accomplishing your given tasks.

Getting Organized – It is absolutely imperative that you get organized if you want to be successful as well as productive. Getting stuff done starts with being organized and knowing exactly what needs doing and in what order you are going to do it. You need to have a well organized list of things to do and set yourself timelines. In addition, your supplies and equipment needed to accomplish your task for the day need to be in order

Guard Against Burnout – One sure way to decrease your productivity levels is through burnout. Most people would refer to overworking yourself as ‘Burning the Midnight Oil’. A lot of people bring their work home with them or, in the case of small business owners and self employed individual who are always surrounded by work. This is not a good thing as every waking hour is spend focusing on work and work only. In the long run it will lead to anxiety, feeling overwhelmed and being depressed. In allowing this to happen you become counter productive. Best to shut yourself off at a certain point as tomorrow is another day.

There are still a couple more points that we could still talk about with regards to following certain strategies and key thoughts in being productive and getting things done. But, the points we highlighted over here happen to be the most important ones. For a more in-dept discussion which will also include other useful points that are worthy of your consideration, we suggest you head over to